Robot Is Friend

Stop using AI

to do your creative work for you.

Start using it to make your creative ideas work.

AI won't make you a better creative, but knowing how to use AI to bring your ideas to life might.

See it in action Read Robot Is Friend

The bottom line

AI can make almost anything. But only you can give it something worth making.

There are a lot of conceptions, misconceptions, overconceptions, um... otherconceptions? about what AI can and can't do. Robot Is Friend is about maintaining human creativity in the age of AI and how I use it, which might be how you want to use it, too.

firstKnow what you want to do
thenTell the AI what you want to do
and thenCurate, revise, rewrite, edit and rework
until itMeets your expectations
voilàLook what you made!

Experiments

Things made with robots by a human.

01

01 Summer 2026

Experiment 01: Can AI help me make a new website in one day?

Peek behind the curtains to see how this very website was (re)made!

Thinking

A human has opinions.

Essays, what-ifs and why-nots from inside human/AI collaboration. No breathless AI news. No seventeen prompts to supercharge your ideation. Just an old man shaking his fist at a cloud. Well, by old man I mean me and by cloud I mean AI slop and unrealistic expectations.

Robot Is Friend on Substack Read all about it

Work with me

Want to make AI useful without making the work boring?

I help creative people and teams develop a human-led way of working with AI through workshops, talks, creative sprints and consulting.

What do you want to do?

Me I want to explore how AI fits my own creative practice.
My team We need a useful, shared way of working with AI.
Something else I have a talk, collaboration or odd little proposition.
Send it over

This opens a message in your email app. No mysterious form void. No mailing-list ambush.

The human

Hi, I'm Bree.

I'm a creative director, writer, artist. I've spent my career turning insights into ideas. For the last 5 years I've been explorng how AI can help me as a creative, and I want to share what I've found works, and what is absolutely more destructive than helpful. I strongly believe that AI can never replace human creativity, but it is super useful (and fun!) in helping solve creative problems. And cause some as well, especailly when people are looking for a magic create button to push.

One last thing

The future of creativity belongs to people with something to say and the taste to know when it's working.

Same as always.