Stop using AI
to do your creative work for you.
Start using it to make your creative ideas work.
AI won't make you a better creative, but knowing how to use AI to bring your ideas to life might.
The bottom line
AI can make almost anything. But only you can give it something worth making.
There are a lot of conceptions, misconceptions, overconceptions, um... otherconceptions? about what AI can and can't do. Robot Is Friend is about maintaining human creativity in the age of AI and how I use it, which might be how you want to use it, too.
Experiments
Things made with robots. By a human.
01 Summer 2026
Experiment 01: Can AI help me make a new website in one day?
Peek behind the curtains to see how this very website was made!
Thinking
A human has opinions.
Essays, what-ifs and why-nots from inside human–AI collaboration. No breathless AI news. No seventeen prompts to supercharge your ideation. Just an old man shaking his fist at a cloud. Well, by old man I mean me and by cloud I mean AI slop and unrealistic expectations.
Work with me
Want to make AI useful without making the work boring?
I help creative people and teams develop a human-led way of working with AI through workshops, talks, creative sprints and consulting.
Who needs help?
This opens a message in your email app. No mysterious form void. No mailing-list ambush.
The human
Hi, I'm Bree.
I'm a creative director, writer, artist and AI practitioner. I've spent my career turning strategy into ideas people might actually care about. Now I'm exploring how AI can expand that work without flattening the thinking, taste or humanity behind it.
One last thing
The future of creativity belongs to people with something to say and the taste to know when it's working.
Same as always.